When I first started my business, I spent a great deal of time trying to figure out how to create a brand. Unfortunately, when speakers and trainers talked about branding and having a brand they would reference well-known brands like Coca Cola and Nike. No one ever spoke about how to build a brand from scratch.
What I learned over time is that your brand is made up of everything you do. It’s in:
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Warning: Soapbox message ahead!
I just finished adding five more people to my customer relationship database. Two out of the five or 40%, used a generic email address (ie @gmail.com, @yahoo.com, etc.) And this percentage is fairly consistent with my observations on many small business cards. Why is this?
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