As a new business owner I was told repeatedly the most important thing I could do was build and protect my brand. Branding, branding, branding. Every third marketer I heard spoke on branding.READ MORE
When you start a business, you come into it with your own vision and values of what the company stands for.
When you hire your first employee, if you are smart, you share this vision and now there are two people working towards it. If you are too busy, or don't think that it's important to share this vision, instead you are left with two people working on their own individual visions. The first company will grow faster and stronger.READ MORE
I had just received an email notifying me that Jeffrey Gitomer, author of The Little Red Book of Selling, would be presenting a one day seminar in New Jersey. I was so excited! For only $99 I would be able to spend an entire day absorbing his brilliance. I love his books, yet I hesitated to register.READ MORE